Collaborating closely with partners, I develop effective
brand design strategies that align with their vision
and values. By deeply understanding the market and competition, I provide data-driven insights
that maximise brand exposure. I always aim to build strong, long-lasting partnerships.
As a design manager, I inspire my team to create bold and culturally-relevant designs that make an impact while staying of the curve by continuously expanding our technical capabilities. I believe in fostering an
inclusive and creative work environment that
encourages collaboration and innovation.
Collaboration and communication are at the heart of
my work. I value building strong relationships with both colleagues and partners, and believe in sharing knowledge and expertise to achieve shared goals. As a team leader, I strive to motivate and inspire my team to be their best selves and achieve great results together.
As a brand and design professional with over a decade of experience, I have a passion for solving structural brand problems and coming up with visually stunning and impactful campaigns that help businesses grow. I studied audio and visual arts from 2005 to 2011, followed by an MSc in visual effects animation from the University of Kent in 2012. In 2013, I moved abroad to Istanbul, to work as a design and marketing resource where I also launched my own online real estate portal which provided me with invaluable marketing and business experience. I returned to London in 2019 to join Davies Group as a designer and quickly rose through the ranks to become a brand manager.
In 2024 I joined Telefónica Tech, as Head of Creative Marketing, where I currently lead a team of talented designers and advise the business on all matters related to creative strategy and growth. When I’m not working, you can find me exploring the sights and sounds of London, or enjoying some downtime in Clapham or Southbank.
