When it comes to creating a successful business, branding is key. “A brand strategy is an overarching plan that defines how a business should be perceived, who it should target, and what it should stand for. Factors like goals, target market, competitors, existing customer base, potential customers, brand identity, messaging/positioning, customer experience, and emotional appeal should all be taken into consideration.” Creating a brand strategy is essential for any business…

“Creating a strong brand identity helps to ensure that your customers can recognize you and the kind of content you offer. It also helps you create a connection with potential customers and encourages them to want to learn more about your business.  To create a brand identity, you need to think about what makes you unique and what sets you apart from your competitors. Determine your target audience, create your…